The healthcare industry is growing—and facing major challenges: Globalization, regulatory requirements, rising cost pressure, the increasing risk of counterfeit drugs, an aging population and more chronic diseases. At the same time, the trend toward self-medication is growing and the focus is shifting more to the patient (“patient centricity”). Personalized medicine and apps that digitally support patients with their medication and evaluate their health data are intended to achieve faster therapeutic success. If you want to survive in the healthcare market, you have to invest in future-proof, patient-centric solutions.