With label-integrated RFID technology, products or medicines can be clearly identified, traced and authenticated according to the lock-and-key principle. However, conventional RFID/NFC solutions have mainly been adopted in high-value use cases. In order to be able to offer smart Pharma-Labels also for low-cost medicines and high-volume requirements, Schreiner MediPharm entered into a strategic partnership with Pragmatic, a world leader in low-cost flexible electronics.