Use Case

Patient Centricity

Smartphone-based User Support

With their interactive applications, labels featuring integrated NFC/RFID technology assist patients in taking their medications and enhance therapy adherence, while physicians can adapt doses individually, as needed.

These benefits result in building loyalty to the medication and pharmaceutical brand.

Possible Applications

Attachment to primary packaging for direct linking to the product
Application to secondary packaging

Benefits

Ease of access to information relevant to the application and product
Authentication in the background available
Monitoring and enhancement of therapy adherence
Higher transparency of the supply chain
Communication channel to patients or healthcare professionals

Use Case Example

Interactive Information for Adherence Support

Classic patient information leaflets (PILs) are not always easy to understand or may not be close at hand when needed. With an NFC-Label applied directly to the product, the required product information not only is readily available but can even be provided interactively.

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